bubble tea, as a combination of fruity juice and beverage drinking, is becoming more and more indispensable in people’s lives. Therefore, bubble tea shop extends to large, medium and small towns. So, when bubble tea shop is decorated and ready to open, or when it is in operation in the future, how to operate as a bubble tea shop to achieve a multiplier effect?
I am Mika, a foodie in East, also a machine sales. Today I will share with you the operation skills of bubble tea shop:
First of all, the drinkings of bubble tea shop must have its own product characteristics, and the people flow must be large. Here comes how to quickly achieve the overall balance of income and expenditure after opening the business, so that you can make a healthy turnover.
- Opening marketing:
Single store operation often has high interest: direct and indirect costs; early investment, immediate operation, production labor, water and electricity materials, human relations, promotion space, emergencies, etc., are all costs…If you saves cost, or you don’t have to do a good job in marketing, then your bubble tea shop will be very difficult to operate in the future, and it will even die soon, because it does not leave a deep store image and product evaluation in the first time.
Therefore, the beginning marketing of bubble tea shop must lay a solid foundation for “survival”:
2.1. A good start
The price should be as high as possible to make room for later promotion. It is better to give it away for free and never reduce the price. The opening must create a “high-quality image”. If there is no strong financial backing, do not blindly open a 50% discount. Once the consumption concept has no money to pull it back, you will bury yourself. Therefore, hit “Free Tasting” . It is not true to give it for nothing, but to drive attention and consumption according to the “queuing theory”.
That is, a large shopping mall near the bubble tea shop 、A large number of leaflets were issued in the neighborhood of the bubble tea shop and schools near the school to enhance the atmosphere for the opening of the bubble tea shop; the poster at the door of the bubble tea shop “Warm congratulations on the opening of the xxx bubble tea shop municipal direct-operated store”, the store service staff distributed the bubble tea shop to the diners Opening flyer, guests can get a “bubble tea purchase coupon” at the bar when checking out the bubble tea shop to promote the opening in the form of posters and flyers.
- Popular weekend promotions:
Leveraging strength, weekends, business districts, belong to the right time and place, what bubble tea shop owners have to do is “people and harmony”. The opening has already raised the price, and a special “special offer” can be held on weekends. This “special price” has three modes, you can change it, don’t be too the same every week, change the content every two weeks to prevent “promotion fatigue” from leading to diminishing marginal benefits.
3.1. It is “Limited to two days this Saturday and Sunday, 30% off the whole market for crazy buying” This is used as little as possible. Use it once every two months. If you use more, it will affect the profit margin. The purpose is to quickly attract popularity and watch the popularity decline. Just play for two days).
3.2. It is “Limited to this Saturday and Sunday, shopping rebate 20 dollar voucher”, this is enough to use once a month, it seems that the intensity is quite large, but the voucher is limited to the next shopping, which is equivalent to two consumption, each time For 10 dollar, consumers see “20”. This is the psychological strength. If you spend 10 dollar for 20 dollar, this is the promotion category). If the profit is not well formed at the beginning and the space is not enough, then you can limit the purchase of more than two at a time, and the space is enough.
3.3. It is “Buy two get one free”. This effect is immediate and unsatisfactory. It can be done every Saturday and Sunday, and the effect is visible during the holidays. If the profit point is not enough, it is better to “buy two big and one small” instead of “buy three to get” or “buy one to get”, because the best psychological frontier for consumers is the starting point of “buy two” and “buy three to get” It will cause a loss of at least 15% of the consumer group. “Buy one get one free” is equivalent to desperately fighting a price war. If there is no competitor’s move, it is best to “buy two get one free”.
4th, channel expansion:
4.1. The group buying here refers to two groups: “meal ordering” small group buying and “welfare ordering” big group buying. Meal ordering is aimed at office buildings near the business district, and ordering cards are delivered door to door, plus a bag (printed with a batch of beautiful packaging bags) of 10 small bubble teas of small sizes for him as a “meeting gift”. Favor marketing, quickly occupy the office market.
For the delivery person, the site must be able to keep up (you must use your own person), and the order rate can reach 35% of the company’s intentions. Half of them are booked once a week, and some are booked every day (it’s better not to do this, if you eat too much, it’s not long-term), on average twice a week.
According to the capital turnover situation, for the temporary stable (with pre-arrangement) company monthly settlement, customers will all be occupied, and the first impression is the priority.
4.2. Develop a group buying plan and cooperate with various group buying networks to develop a bubble tea group buying plan.
For those who come to buy something, the point card needs to be entered, and the corresponding card number is filled in the record. For those who come to buy with the card, the single digit of the consumption will be zeroed out, and the consumption of more than 200 dollar will be zeroed out. Don’t give him a discount. Once you get a discount, you have to always get a discount, which conflicts with your other activities. Zeroing is a good way to promote sales. It can also effectively drive the customer unit price and achieve two goals. If consumers have loyalty, they need to be cultivated and become habitual, then the business will survive, and it will become popular.
Attachment: sales channels after opening
- Normal channel sales:
A .bubble tea is sold in direct stores.
- Enter major shopping malls and supermarkets and major street retail stores.
- Irregular channel sales:
- Sign agreements with kindergartens, nursing homes, schools, etc., and provide temporary supplies as an early point.
- As a government department, the company that does business with our company, and the welfare of the employees of the company’s subsidiaries.
- Establish strategic partnerships with large hotels and provide bubble tea for large-scale banquets.
- Become the designated supplies for major corporate banquets or annual meetings.